There are a few solutions in the market for monitor calibration and Datacolor’s Sypder 4 Elite is a great one to use because it is simple and easy to use and it gives dead on results. has their monitor calibrated) you would be able to match what you see with what they are seeing and printing. If your monitor is calibrated (and assuming the graphics dept. This is where calibration comes into play. Now you get a call from Marketing telling you that you’d better get your files straight or you would lose the job. it’s spot on, so you send the files again. You pick up one of the towels and compare it to what you see on your screen. He says that blue is greenish, the red is too purple and the colors are off in general. You hand them the files and their graphic designer sends them back and says that they are off. Imagine that you were hired by a towel company to shoot their new spring line. The calibration process ensures that a specific color will be seen as similar as possible on all calibrated monitors, and on all calibrated printers (which is important is your photographs are going to be featured in a catalog). This is typically no issue if all you do is browse the web, but we are not just browsing the web, we are dealing with pictures. Take your blue for example, it may be sky blue on one monitor, a purplish blue on another and slightly greenish blue on a third. This means that similar colors will be displayed differently by different monitors. This extremely true for monitors of different models using different panels from different companies, but it is also true for a single monitor aging out, changing settings, or getting input from different graphic cards. Just like people, there are no two monitors alike. I am using the Spyder4 Elite to do my calibration and I am going explain what it is and how it can help save your butt. Recently I started adding monitor calibration to my workflow and I am grateful that I did.

Using spyder 4 elite